As a small business owner, you are often faced with an overwhelming amount of choices when it comes to where to spend your advertising budget. Since many small businesses do not work with large advertising budgets, the decision on which ad medium to choose can be both important and stressful. Many small business owners may be asking themselves, what is digital marketing? There is much debate in the current climate about whether traditional or digital advertising is the best method to bring in new customers and close more sales. Sometimes, the answer is a combination of both, but more and more businesses are choosing to go with digital advertising, with good reason. Here are some facts that you should consider when choosing how to launch your next advertising campaign.